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I had published a post on this topic in the past and saw there were quite a few people interested in this tactic. So let's look at this...

Want to run more effective email marketing team meetings? Discover the key elements that drive alignment, boost productivity, and help your team execute high-performing campaigns. From agenda templates to performance reviews and collaboration tips, this guide covers everything you need to lead efficient and results-driven email marketing meetings.

Before you go the utm route, let's look at some alternatives.

Auditing and mapping the customer journey is essential for businesses that want to enhance their email marketing. Here's how to do it.

In the realm of email marketing, AI occasionally falls short—significantly. In this post, we explore where these missteps occur and why a savvy human touch remains the key ingredient for genuinely successful email strategies.

One of the things I focus on when I am managing a CRM or CMS is to make sure I do not have anyone in my system that cannot be emailed....

How can you send an attachment in a marketing email? And more importantly, should you?

Are there any valid situations where it is permissible—or even required—to send an email despite a request to unsubscribe?

Starting a new business is both thrilling and daunting. One key element to boost your success is an effective email marketing strategy ....

Email marketing might sound fancy, but for your pizza shop, it’s one of the easiest (and cheapest!) ways to stay connected with customers and keep them coming back for more.

As you go to market, email marketing and how it fits is probably on your mind. However, the timing is also probably not right. Today I...

I have written and seen a lot of emails which means I have a ton of data about what works and what doesn't. With regulations like GDPR,...

I had an interesting discussion this week about when you choose to make an email operational or not. For those unfamiliar, when you make...

We have all heard of multi-channel marketing right? However, we often look at it from a lead generation standpoint and not a lead...

Whether starting an email marketing nurture from scratch or optimizing one for greater performance, a common question asked is 'how many...