You want to leverage email as part of your marketing mix and you need a platform. Which one do you choose to ensure you are investing in a solution that will meet your unique business requirements?

You have an email marketing platform and you want to ensure it is setup and optimized in a manner in which you can use email as a channel that delivers results. Where do you start?​

You have a platform and are sending emails. You feel comfortable with the setup and configuration and are ready to design an email strategy. Do you know all the elements that need to be considered?