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How Do You Make a List of Effective Short and Long Tail Keywords from Just a Single Keyword?

I don't like to spend money optimizing my site or bidding on single keywords which is why I spend a lot of time exploring keyword phrase w...

4 Marketing Activities Compliant with Social Distancing

Trade shows have been cancelled, business travel is on hold and marketing budgets keep getting slashed..this is the new normal amidst the...

What Is the Difference Between Marketing & Advertising?

Last week I taught a virtual class to high-schoolers via the Nepris platform called 'An Introduction to a Career in Marketing.' During th...

A Spring Haiku: Change Is Coming

Spring represents change. Opportunity to change. Our approach. This is the time.

Creating an Army of Brand Ambassadors

It's no secret that word-of-mouth (WOM) and referrals are the best leads for your business. Did you know these people are your Brand Amba...

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