<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Christina Lee Marketing, Inc.]]></title><description><![CDATA[Providing expert services to enable brands to leverage email marketing as a channel that delivers results.]]></description><link>https://www.christinalee-marketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 11 Sep 2026 04:02:16 GMT</lastBuildDate><atom:link href="https://www.christinalee-marketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Understanding Why Execution Might Be Your Biggest Bottleneck]]></title><description><![CDATA[Execution often feels like the toughest part of any project or plan. You might have a clear vision, solid ideas, and even the right resources, but still find progress slow or stalled. This gap between planning and doing is where many businesses and individuals hit their biggest bottleneck. Understanding why execution slows down can help you break through barriers and move forward with confidence. Why Execution Becomes a Bottleneck Execution involves turning plans into action. It requires...]]></description><link>https://www.christinalee-marketing.com/post/understanding-why-execution-might-be-your-biggest-bottleneck</link><guid isPermaLink="false">6a42c6b751416e35e783ced0</guid><pubDate>Mon, 29 Jun 2026 19:29:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_fdbbea3aa2cc4e6a859e71395600912b~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[5 Common Mistakes That Derail Your Email Strategy Execution]]></title><description><![CDATA[Email marketing remains one of the most effective ways to connect with customers, build relationships, and drive sales. Yet, many businesses struggle to put their email strategies into action. You may have a solid plan on paper, but when it comes to execution, things fall apart. Why does this happen? Understanding the common pitfalls that stop email strategies from working can help you fix the issues and get better results. Let's explore five frequent mistakes that prevent email strategies...]]></description><link>https://www.christinalee-marketing.com/post/5-common-mistakes-that-derail-your-email-strategy-execution</link><guid isPermaLink="false">6a3abee98955009f7229965c</guid><pubDate>Thu, 25 Jun 2026 14:22:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_2bd3d24063fc4e69b9168aa2e32ae383~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[How to Run an A/B Test for Email Subject Lines and What To Do With the Results]]></title><description><![CDATA[I love testing! Today I want to spend time on creating effective A/B testing for your email subject lines and how to analyze the results....]]></description><link>https://www.christinalee-marketing.com/post/how-to-run-an-a-b-test-for-email-subject-lines-and-what-to-do-with-the-results</link><guid isPermaLink="false">68dfe93314943fa911125ad2</guid><pubDate>Mon, 06 Oct 2025 18:21:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_55a2593ffc9842439d13881be5288c59~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Mastering the Art of Writing Effective Skimmable Emails That Drive Results]]></title><description><![CDATA[I had published a post on this topic in the past and saw there were quite a few people interested in this tactic. So let's look at this...]]></description><link>https://www.christinalee-marketing.com/post/tips-for-writing-marketing-emails</link><guid isPermaLink="false">68dfe0c214943fa911124751</guid><category><![CDATA[Email Marketing]]></category><pubDate>Fri, 03 Oct 2025 15:12:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_872b59ab0dcc4b2aaf77ebf559781960~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Key Elements of a Successful and Productive Email Marketing Team Meeting]]></title><description><![CDATA[Want to run more effective email marketing team meetings? Discover the key elements that drive alignment, boost productivity, and help your team execute high-performing campaigns. From agenda templates to performance reviews and collaboration tips, this guide covers everything you need to lead efficient and results-driven email marketing meetings.]]></description><link>https://www.christinalee-marketing.com/post/key-elements-of-a-successful-and-productive-email-marketing-team-meeting</link><guid isPermaLink="false">68d15aef5b5acfcb6fbef8a7</guid><category><![CDATA[Email Marketing]]></category><pubDate>Fri, 26 Sep 2025 20:29:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_4ea689482753446384aab40d88101208~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Mastering Email Attribution Strategies Beyond UTM Parameters]]></title><description><![CDATA[Before you go the utm route, let's look at some alternatives.]]></description><link>https://www.christinalee-marketing.com/post/mastering-email-attribution-strategies-beyond-utm-parameters</link><guid isPermaLink="false">68d15416624e9b00e4bde8db</guid><category><![CDATA[Email Marketing]]></category><pubDate>Thu, 25 Sep 2025 16:11:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_b69f75775dd24c6595f2423e563e8606~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[How to Keep a Clean Database]]></title><description><![CDATA[Is it possible? Maintaining a robust email list is essential for reducing the number of dead or inactive email addresses. ]]></description><link>https://www.christinalee-marketing.com/post/how-to-keep-a-clean-database</link><guid isPermaLink="false">68c055d4e6f9264530e31b6b</guid><category><![CDATA[CRM]]></category><pubDate>Tue, 23 Sep 2025 00:25:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c43bc81374214243adf32f92e5343502.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[How to Audit and Map Your Customer Journey for Successful Email Marketing]]></title><description><![CDATA[Auditing and mapping the customer journey is essential for businesses that want to enhance their email marketing. Here's how to do it.]]></description><link>https://www.christinalee-marketing.com/post/how-to-audit-and-map-your-customer-journey-for-successful-email-marketing</link><guid isPermaLink="false">68c973821ce12776d6ea8a3d</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Thu, 18 Sep 2025 05:18:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_dd7eac35853745cfbe041ab3acb2e3b7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[When AI Misses the Mark in Email Marketing Strategies and Execution]]></title><description><![CDATA[In the realm of email marketing, AI occasionally falls short—significantly. In this post, we explore where these missteps occur and why a savvy human touch remains the key ingredient for genuinely successful email strategies.]]></description><link>https://www.christinalee-marketing.com/post/when-ai-misses-the-mark-in-email-marketing-strategies-and-execution</link><guid isPermaLink="false">68c96d6e09d048a5bf8d7e7e</guid><category><![CDATA[Email Marketing]]></category><pubDate>Tue, 16 Sep 2025 14:23:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_bcb15ca25267497990686529f3ae4f5a~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Signs That Indicate an Email Address is Dead or Inactive]]></title><description><![CDATA[One of the things I focus on when I am managing a CRM or CMS is to make sure I do not have anyone in my system that cannot be emailed....]]></description><link>https://www.christinalee-marketing.com/post/signs-that-indicate-an-email-address-is-dead-or-inactive</link><guid isPermaLink="false">68c053defbd588db6f662f0e</guid><category><![CDATA[Email Marketing]]></category><pubDate>Mon, 15 Sep 2025 10:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_9a5e10b2f34442c4bceba6d39ca95956~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[How Do I Send an Attachment as Part of a Marketing Email? (And Should You?)]]></title><description><![CDATA[How can you send an attachment in a marketing email? And more importantly, should you?]]></description><link>https://www.christinalee-marketing.com/post/how-do-i-send-an-attachment-as-part-of-a-marketing-email-and-should-you</link><guid isPermaLink="false">68c04f8514cfd97ee2c5e28a</guid><category><![CDATA[Email Marketing]]></category><pubDate>Sat, 13 Sep 2025 15:00:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_9751904f57c64dac9aa1ba8ddf629c38~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[When Is It Okay to Ignore Unsubscribe Preferences in Email Marketing?]]></title><description><![CDATA[Are there any valid situations where it is permissible—or even required—to send an email despite a request to unsubscribe?]]></description><link>https://www.christinalee-marketing.com/post/when-is-it-okay-to-ignore-unsubscribe-preferences-in-email-marketing</link><guid isPermaLink="false">68c049a32a90e3755a2e5b30</guid><category><![CDATA[Email Marketing]]></category><pubDate>Thu, 11 Sep 2025 05:52:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_e29a45a38fdc457e8ea030a5ea1ecf25~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Do You Need a Dedicated IP for Successful Bulk Email Campaigns?]]></title><description><![CDATA[While you don’t need  more than one IP address to send mass marketing emails, utilizing multiple IPs  is often highly recommended  or...]]></description><link>https://www.christinalee-marketing.com/post/do-you-need-a-dedicated-ip-for-successful-bulk-email-campaigns</link><guid isPermaLink="false">68c04610f266814831364d48</guid><pubDate>Tue, 09 Sep 2025 15:32:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_18891c414dc04e18a807cc3e29c41006~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[When to Launch Your Email Marketing Strategy for a New Business]]></title><description><![CDATA[Starting a new business is both thrilling and daunting. One key element to boost your success is an effective email marketing strategy ....]]></description><link>https://www.christinalee-marketing.com/post/launch-email-marketing</link><guid isPermaLink="false">68b8bc2ccbc92a7dd9401739</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Mon, 08 Sep 2025 15:12:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_78a7dddc48234e3b8d2bb187e5cd9af9~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Email Marketing Strategies for Pizza Shops on a Tight Budget]]></title><description><![CDATA[Email marketing might sound fancy, but for your pizza shop, it’s one of the easiest (and cheapest!) ways to stay connected with customers and keep them coming back for more.]]></description><link>https://www.christinalee-marketing.com/post/email-marketing-strategies-for-pizza-shops-on-a-tight-budget</link><guid isPermaLink="false">68b8b9ac9c892374b0b15cbd</guid><category><![CDATA[Email Marketing]]></category><pubDate>Fri, 05 Sep 2025 12:05:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_0e4971db787c48bda3bdbf18045ce327~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Marketing in 2025: What Your Team Should Be Prioritizing]]></title><description><![CDATA[As 2025 unfolds, marketing is evolving fast—driven by AI, shifting consumer expectations, and a growing demand for ethical, personalized...]]></description><link>https://www.christinalee-marketing.com/post/marketing-in-2025-what-your-team-should-be-prioritizing</link><guid isPermaLink="false">68b8b769c176792a1eb927cf</guid><pubDate>Wed, 03 Sep 2025 21:51:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_58b3ab7508da491b8794dadc8d735d57~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Harnessing AI for Effective Email Marketing]]></title><description><![CDATA[AI can rapidly analyze massive amounts of data, revealing insights that help businesses customize email campaigns for specific audiences....]]></description><link>https://www.christinalee-marketing.com/post/harnessing-ai-for-effective-email-marketing</link><guid isPermaLink="false">68af6c61412b28e83d0a8a16</guid><pubDate>Wed, 03 Sep 2025 04:00:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_3dbe0e1865ab411ea1142d03008fc4e4~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[The CEO's Playbook for Email Marketing Automation]]></title><description><![CDATA[For CEOs and decision-makers, utilizing automation is not merely an option—it's transformative. Excelling in email marketing automation...]]></description><link>https://www.christinalee-marketing.com/post/the-ceo-s-playbook-for-email-marketing-automation</link><guid isPermaLink="false">68af6a8f149b6c469a65a97c</guid><pubDate>Mon, 01 Sep 2025 22:35:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_37cc999a01d749638e239126809c1cb0~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Email Marketing Strategies That Support Customer Retention ]]></title><description><![CDATA[Acquiring customers is only half the battle—retaining them is where long-term growth truly lies. Email marketing remains one of the most...]]></description><link>https://www.christinalee-marketing.com/post/email-marketing-strategies-that-support-customer-retention</link><guid isPermaLink="false">68af65235af02259b12519fd</guid><pubDate>Sun, 31 Aug 2025 10:27:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e14a4323ca76486bbdf6aa73860b5cb6.jpg/v1/fit/w_1000,h_853,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[What Email Marketing Metrics Should CEOs Pay Attention To? ]]></title><description><![CDATA[Email marketing stands out as one of the most cost-efficient tools in a company's digital strategy; however, its real value can often be...]]></description><link>https://www.christinalee-marketing.com/post/what-email-marketing-metrics-should-ceos-pay-attention-to</link><guid isPermaLink="false">68af5fceecacb9d69ffe3ac5</guid><pubDate>Fri, 29 Aug 2025 09:54:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c2de8fdf9ce941b48353e9facfc9cf16.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item></channel></rss>