<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Christina Lee Marketing, Inc.]]></title><description><![CDATA[Providing expert services to enable brands to leverage email marketing as a channel that delivers results.]]></description><link>https://www.christinalee-marketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 12 Mar 2026 07:35:06 GMT</lastBuildDate><atom:link href="https://www.christinalee-marketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to Run an A/B Test for Email Subject Lines and What To Do With the Results]]></title><description><![CDATA[I love testing! Today I want to spend time on creating effective A/B testing for your email subject lines and how to analyze the results....]]></description><link>https://www.christinalee-marketing.com/post/how-to-run-an-a-b-test-for-email-subject-lines-and-what-to-do-with-the-results</link><guid isPermaLink="false">68dfe93314943fa911125ad2</guid><pubDate>Mon, 06 Oct 2025 18:21:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_55a2593ffc9842439d13881be5288c59~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Mastering the Art of Writing Effective Skimmable Emails That Drive Results]]></title><description><![CDATA[I had published a post on this topic in the past and saw there were quite a few people interested in this tactic. So let's look at this...]]></description><link>https://www.christinalee-marketing.com/post/tips-for-writing-marketing-emails</link><guid isPermaLink="false">68dfe0c214943fa911124751</guid><category><![CDATA[Email Marketing]]></category><pubDate>Fri, 03 Oct 2025 15:12:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_872b59ab0dcc4b2aaf77ebf559781960~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Key Elements of a Successful and Productive Email Marketing Team Meeting]]></title><description><![CDATA[Want to run more effective email marketing team meetings? Discover the key elements that drive alignment, boost productivity, and help your team execute high-performing campaigns. From agenda templates to performance reviews and collaboration tips, this guide covers everything you need to lead efficient and results-driven email marketing meetings.]]></description><link>https://www.christinalee-marketing.com/post/key-elements-of-a-successful-and-productive-email-marketing-team-meeting</link><guid isPermaLink="false">68d15aef5b5acfcb6fbef8a7</guid><category><![CDATA[Email Marketing]]></category><pubDate>Fri, 26 Sep 2025 20:29:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_4ea689482753446384aab40d88101208~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Mastering Email Attribution Strategies Beyond UTM Parameters]]></title><description><![CDATA[Before you go the utm route, let's look at some alternatives.]]></description><link>https://www.christinalee-marketing.com/post/mastering-email-attribution-strategies-beyond-utm-parameters</link><guid isPermaLink="false">68d15416624e9b00e4bde8db</guid><category><![CDATA[Email Marketing]]></category><pubDate>Thu, 25 Sep 2025 16:11:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_b69f75775dd24c6595f2423e563e8606~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[How to Keep a Clean Database]]></title><description><![CDATA[Is it possible? Maintaining a robust email list is essential for reducing the number of dead or inactive email addresses. ]]></description><link>https://www.christinalee-marketing.com/post/how-to-keep-a-clean-database</link><guid isPermaLink="false">68c055d4e6f9264530e31b6b</guid><category><![CDATA[CRM]]></category><pubDate>Tue, 23 Sep 2025 00:25:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c43bc81374214243adf32f92e5343502.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[How to Audit and Map Your Customer Journey for Successful Email Marketing]]></title><description><![CDATA[Auditing and mapping the customer journey is essential for businesses that want to enhance their email marketing. Here's how to do it.]]></description><link>https://www.christinalee-marketing.com/post/how-to-audit-and-map-your-customer-journey-for-successful-email-marketing</link><guid isPermaLink="false">68c973821ce12776d6ea8a3d</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Thu, 18 Sep 2025 05:18:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_dd7eac35853745cfbe041ab3acb2e3b7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[When AI Misses the Mark in Email Marketing Strategies and Execution]]></title><description><![CDATA[In the realm of email marketing, AI occasionally falls short—significantly. In this post, we explore where these missteps occur and why a savvy human touch remains the key ingredient for genuinely successful email strategies.]]></description><link>https://www.christinalee-marketing.com/post/when-ai-misses-the-mark-in-email-marketing-strategies-and-execution</link><guid isPermaLink="false">68c96d6e09d048a5bf8d7e7e</guid><category><![CDATA[Email Marketing]]></category><pubDate>Tue, 16 Sep 2025 14:23:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_bcb15ca25267497990686529f3ae4f5a~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Signs That Indicate an Email Address is Dead or Inactive]]></title><description><![CDATA[One of the things I focus on when I am managing a CRM or CMS is to make sure I do not have anyone in my system that cannot be emailed....]]></description><link>https://www.christinalee-marketing.com/post/signs-that-indicate-an-email-address-is-dead-or-inactive</link><guid isPermaLink="false">68c053defbd588db6f662f0e</guid><category><![CDATA[Email Marketing]]></category><pubDate>Mon, 15 Sep 2025 10:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_9a5e10b2f34442c4bceba6d39ca95956~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[How Do I Send an Attachment as Part of a Marketing Email? (And Should You?)]]></title><description><![CDATA[How can you send an attachment in a marketing email? And more importantly, should you?]]></description><link>https://www.christinalee-marketing.com/post/how-do-i-send-an-attachment-as-part-of-a-marketing-email-and-should-you</link><guid isPermaLink="false">68c04f8514cfd97ee2c5e28a</guid><category><![CDATA[Email Marketing]]></category><pubDate>Sat, 13 Sep 2025 15:00:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_9751904f57c64dac9aa1ba8ddf629c38~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[When Is It Okay to Ignore Unsubscribe Preferences in Email Marketing?]]></title><description><![CDATA[Are there any valid situations where it is permissible—or even required—to send an email despite a request to unsubscribe?]]></description><link>https://www.christinalee-marketing.com/post/when-is-it-okay-to-ignore-unsubscribe-preferences-in-email-marketing</link><guid isPermaLink="false">68c049a32a90e3755a2e5b30</guid><category><![CDATA[Email Marketing]]></category><pubDate>Thu, 11 Sep 2025 05:52:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_e29a45a38fdc457e8ea030a5ea1ecf25~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Do You Need a Dedicated IP for Successful Bulk Email Campaigns?]]></title><description><![CDATA[While you don’t need  more than one IP address to send mass marketing emails, utilizing multiple IPs  is often highly recommended  or...]]></description><link>https://www.christinalee-marketing.com/post/do-you-need-a-dedicated-ip-for-successful-bulk-email-campaigns</link><guid isPermaLink="false">68c04610f266814831364d48</guid><pubDate>Tue, 09 Sep 2025 15:32:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_18891c414dc04e18a807cc3e29c41006~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[When to Launch Your Email Marketing Strategy for a New Business]]></title><description><![CDATA[Starting a new business is both thrilling and daunting. One key element to boost your success is an effective email marketing strategy ....]]></description><link>https://www.christinalee-marketing.com/post/launch-email-marketing</link><guid isPermaLink="false">68b8bc2ccbc92a7dd9401739</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Mon, 08 Sep 2025 15:12:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_78a7dddc48234e3b8d2bb187e5cd9af9~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Email Marketing Strategies for Pizza Shops on a Tight Budget]]></title><description><![CDATA[Email marketing might sound fancy, but for your pizza shop, it’s one of the easiest (and cheapest!) ways to stay connected with customers and keep them coming back for more.]]></description><link>https://www.christinalee-marketing.com/post/email-marketing-strategies-for-pizza-shops-on-a-tight-budget</link><guid isPermaLink="false">68b8b9ac9c892374b0b15cbd</guid><category><![CDATA[Email Marketing]]></category><pubDate>Fri, 05 Sep 2025 12:05:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_0e4971db787c48bda3bdbf18045ce327~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Marketing in 2025: What Your Team Should Be Prioritizing]]></title><description><![CDATA[As 2025 unfolds, marketing is evolving fast—driven by AI, shifting consumer expectations, and a growing demand for ethical, personalized...]]></description><link>https://www.christinalee-marketing.com/post/marketing-in-2025-what-your-team-should-be-prioritizing</link><guid isPermaLink="false">68b8b769c176792a1eb927cf</guid><pubDate>Wed, 03 Sep 2025 21:51:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_58b3ab7508da491b8794dadc8d735d57~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Harnessing AI for Effective Email Marketing]]></title><description><![CDATA[AI can rapidly analyze massive amounts of data, revealing insights that help businesses customize email campaigns for specific audiences....]]></description><link>https://www.christinalee-marketing.com/post/harnessing-ai-for-effective-email-marketing</link><guid isPermaLink="false">68af6c61412b28e83d0a8a16</guid><pubDate>Wed, 03 Sep 2025 04:00:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_3dbe0e1865ab411ea1142d03008fc4e4~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[The CEO's Playbook for Email Marketing Automation]]></title><description><![CDATA[For CEOs and decision-makers, utilizing automation is not merely an option—it's transformative. Excelling in email marketing automation...]]></description><link>https://www.christinalee-marketing.com/post/the-ceo-s-playbook-for-email-marketing-automation</link><guid isPermaLink="false">68af6a8f149b6c469a65a97c</guid><pubDate>Mon, 01 Sep 2025 22:35:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_37cc999a01d749638e239126809c1cb0~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Email Marketing Strategies That Support Customer Retention ]]></title><description><![CDATA[Acquiring customers is only half the battle—retaining them is where long-term growth truly lies. Email marketing remains one of the most...]]></description><link>https://www.christinalee-marketing.com/post/email-marketing-strategies-that-support-customer-retention</link><guid isPermaLink="false">68af65235af02259b12519fd</guid><pubDate>Sun, 31 Aug 2025 10:27:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e14a4323ca76486bbdf6aa73860b5cb6.jpg/v1/fit/w_1000,h_853,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[What Email Marketing Metrics Should CEOs Pay Attention To? ]]></title><description><![CDATA[Email marketing stands out as one of the most cost-efficient tools in a company's digital strategy; however, its real value can often be...]]></description><link>https://www.christinalee-marketing.com/post/what-email-marketing-metrics-should-ceos-pay-attention-to</link><guid isPermaLink="false">68af5fceecacb9d69ffe3ac5</guid><pubDate>Fri, 29 Aug 2025 09:54:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c2de8fdf9ce941b48353e9facfc9cf16.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[Assembling a Winning Email Marketing Team]]></title><description><![CDATA[The effectiveness of an email marketing strategy relies heavily on the talent and coordination within the team behind it. Building a...]]></description><link>https://www.christinalee-marketing.com/post/assembling-a-winning-email-marketing-team</link><guid isPermaLink="false">689c9aef283bca50609f830e</guid><pubDate>Wed, 27 Aug 2025 19:37:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_75e2034ba67c4d5891be3712256c87eb~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item><item><title><![CDATA[What is a Click to Open Rate?]]></title><description><![CDATA[I don't even look at CTR any longer. I only care about CTOR. Why? Because I know that these are real people who opened and clicked. It's...]]></description><link>https://www.christinalee-marketing.com/post/what-is-a-click-to-open-rate</link><guid isPermaLink="false">689263dbbb9ceade70e18335</guid><pubDate>Sat, 09 Aug 2025 10:08:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/018e93_11a699f3b30d4cd991bc21a3508e0c66~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Pappas</dc:creator></item></channel></rss>