Email Marketing Strategy 

Our Email Marketing Strategy Development Process​

• Evaluation of customer journey mapping

• Recommended roadmap to implementation

• Construct segmentations for email outreach based on personas defined by Client 

• Construct prospect email journey based on persona and acquisition point 

• Map out high-level workflow visual of nurture cadence for each segment (how prospects will progress within the journeys and sales hand-off points)

• Align content with the nurture workflow

• Plan implementation sequence based on urgency (constraints and dependencies will also be taken into account)

 

Deliverable

A defined email marketing strategy with specific ideas required to achieve your objectives.