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Glasses and Notebook

Email Marketing Strategy 

Our Email Marketing Strategy Development Process​

  • Evaluation of customer journey mapping

  • Recommended roadmap to implementation

  • Construct segmentations for email outreach based on personas defined by Client 

  • Construct prospect email journey based on persona and acquisition point 

  • Map out high-level workflow visual of nurture cadence for each segment (how prospects will progress within the journeys and sales hand-off points)

  • Align content with the nurture workflow

  • Plan implementation sequence based on urgency (constraints and dependencies will also be taken into account)



A defined email marketing strategy with specific ideas required to achieve your objectives.

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