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Email Marketing Strategy
Our Email Marketing Strategy Development Process
Evaluation of customer journey mapping
Recommended roadmap to implementation
Construct segmentations for email outreach based on personas defined by Client
Construct prospect email journey based on persona and acquisition point
Map out high-level workflow visual of nurture cadence for each segment (how prospects will progress within the journeys and sales hand-off points)
Align content with the nurture workflow
Plan implementation sequence based on urgency (constraints and dependencies will also be taken into account)
A defined email marketing strategy with specific ideas required to achieve your objectives.
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