What to Do When Creativity Takes a Break

Feeling stuck on email content can be frustrating, especially when you’re tasked with capturing your audience's attention. When inspiration seems out of reach, don't worry!

Revisit Your Audience’s Interests

Before diving into content creation, take a moment to think about your audience. Who are they? What interests them? Has this changed or evolved since you last revisited your content strategy?

Take a look at your email analytics and see what people are clicking on and expand on that topic further.

Utilize Your Existing Content

One powerful yet often ignored method to generate content ideas is repurposing what you already have. If you have a collection of blog posts, articles, or social media updates, dig into them for inspiration.

Select key takeaways or themes and transform these into focused emails. For instance, if a blog post discussing "10 Tips for Effective Marketing" received a high engagement rate, summarize those tips in a concise email format. Go even further and turn this into 10 emails where you share 1 tip in each email and entice the audience to look for the next ones.

Leverage Industry News and Trends

Staying informed about the latest industry developments can spark a wealth of content ideas. Subscribe to high-quality newsletters, join relevant forums, or set up Google Alerts for specific terms related to your niche.

Do not include content curated from trends and news in your nurture streams! It's not evergreen and keeping track of where you placed these types of content, it will be a nightmare!

Curate Content from Other Sources

Another effective strategy is content curation. This involves gathering and sharing articles, videos, or resources your audience may find useful.

Make sure you point back to the original author with a backlink. You can also consider this as a part of your partner or affiliate marketing programs where you are sharing your partner's content with your audience.

Finding content for your email marketing can be challenging, especially during low-creativity moments. Consider what you already have available to you and see if you can make it work today (is it still relevant?). Is there a different way to protray the same topic?