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I help B2B software companies to leverage email marketing as a channel effectively and efficiently so they can support sales and customer success teams to convert more leads and retain/upsell more customers.


My experience constructing strategies that work and deliver results ensures that you will have the roadmap to leverage email marketing as an investment delivering a positive ROI.

I know that companies of all sizes thrive when they use with using email marketing strategically as part of their marketing mix because I have seen it firsthand.


I have a Bachelor of Marketing from Southern New Hampshire University and over 15 years of experience generating demand for B2B technology start-ups.

  • Inbound Marketing Manager at Eloqua - acquired 2013 by Oracle

  • Marketing Manager at WHERE - acquired 2011 by PayPal

  • Marketing Communications Manager at InteQ - acquired 2010 by CA


I needed help crafting messages to my prospects and customers. Christina jumped right in and wrote all the copy and advised us on the layout and look and feel. The results were outstanding. We doubled our open rate and the response rate was close to 40%!

Anna Kayfitz, CEO, StrategicDB

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