Using Hashtags in Your Email Marketing Channel

Hashtags can be used effectively in email campaigns to create call-to-action engagement or improve brand recall.

• Encourage Social Media Sharing: If you're promoting social media content or campaigns in your email newsletters, encourage subscribers to use specific hashtags when they share content or engage with your brand online. For example, “Share your experience with our new product using #ProductName on Instagram for a chance to win.”

  
  

• Build Campaign Awareness: If you're running a specific email marketing campaign, including a branded hashtag in the subject line or body of the email can create cohesion and make it easier for recipients to follow the campaign on social media. This can be particularly effective for promotions, product launches, or events.

  
  

• Hashtags in Email Signatures: Include hashtags in your email signature to make them part of your personal brand. This can subtly promote specific campaigns, brand initiatives, or encourage engagement

How are you using hashtags in your strategy? Do you think they are just for social or can they be used in other channels?