I don't like to spend money optimizing my site or bidding on single keywords which is why I spend a lot of time exploring keyword phrase with at least 3 words (short tail) to upwards of 5 words (long tail). Yes, the volume goes down but you will see quality increase. You want to find the people with their 'hair on fire' (as I like to say).
So today I am going to just do a quick brainstorm with you on how to take 1 single keyword and build a huge list of short and long tail keywords from it. Since my expertise is in working with start-up technology companies, I am going to do this exercise with that in mind. So here goes,
Keyword:
cybersecurity
Short tail keywords:
cybersecurity solution
cyber security
cybersecurity product
cybersecurity company
improve cybersecurity
cybersecurity benefits
cybersecurity operations
Long tail keywords:
cybersecurity solutions for executives
software for cybersecurity officers
cybersecurity solutions for my business
cybersecurity for healthcare operations
solutions for cybersecurity teams
products for cybersecurity teams
software for cybersecurity teams
TIP: This is a function exercise - or should be - and there is really no wrong answers. Just keep going with your list until your brain is exhausted. I'll let you know what to do with your lists in my next post.