• Christina Pappas

Why Are We Marketing to Competitors?



I received this email today:


Hey, Christina. I really like the fact that you’ve been accused of overloading sales with qualified leads, it shows that you are a real go-getter. I also find it impressive that you have a reputation for building marketing machines - clearly you work hard and put in a lot of effort.


Is Christina Lee Marketing looking for more leads at all?


My current SEO clients are all busy with sales calls and onboarding from the leads that I’m bringing them.


I’m in the market again looking for new clients myself.


If you’re currently looking for leads, I’d love to chat about generating you a consistent flow of them.


Let me know if you’d be interested.


From the looks of it, this person spent some time on my site, looked at some blog posts and seems to have done their research to craft a pretty personal email.


Can you find what's wrong with this though?


This person explicitly recognized that my business is all about driving leads and that is my specialty and where I focus. Yet, they are attempting to sell lead generation services to ME.


Their research should have concluded that we are competitors since we both offer the same services. I'm sort-of like the bad apple in their database.


You are good at delivering leads...are you interested in looking for leads?


It just doesn't make sense.

TIP: Use your research to weed out 'bad' prospects. If you are selling an email marketing platform, you would not contact an email marketing platform company to ask how they are leveraging technology to send emails.
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