©2019 by ChristinaLeeMarketing

"Christina is extremely talented and jumped into the project feet first. She organized a webinar series for me, managed content, created emails, etc. Great to work with. Would definitely hire again."

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I would love to chat about what you are working on and how I can help. 

Christina Lee Marketing, Inc. 2019

LEAD GENERATION SOLUTIONS

Strategy | Analysis | Media Planning | Forecasting

LEAD GENERATION STRATEGY

Before you can start thinking about media planning, you need to develop a framework for your strategic approach. This will include:

  • Defining the target audience. Who are they? What problems do they have? Where do they go to find solutions?

  • Competitive landscape. How are your competitors approaching the market? Are they using a specific media type or core message?

  • Messaging. What is the core message that will resonate with your audience?

  • Building a prescriptive approach. What is the strategic plan to execute?

MEDIA PROGRAM PLANNING

Media planning for paid, owned and earned channels is how we will reach your goals for generating leads and demand for your products and solutions. This will include:

  • Research of media channels available to connect with your target audience

  • Program calendar creation to ensure the proper mix is applied and spread out through a defined time period

  • Budget management based on KPIs. This will include your customer acquisition cost and a budget estimate to reach your lead goals

  • Vendor management and program execution (if required)

PROGRAM ANALYSIS

For businesses that have lead generation tactics defined or running, we will conduct a thorough analysis. This will include:​​

  • A review the media mix and spread across budgeted time periods

  • A review performance and identify non-performing channels

  • New channel research and exploration