LEAD GENERATION SOLUTIONS
Strategy | Analysis | Media Planning | Forecasting
LEAD GENERATION STRATEGY
Before you can start thinking about media planning, you need to develop a framework for your strategic approach. This will include:
Defining the target audience. Who are they? What problems do they have? Where do they go to find solutions?
Competitive landscape. How are your competitors approaching the market? Are they using a specific media type or core message?
Messaging. What is the core message that will resonate with your audience?
Building a prescriptive approach. What is the strategic plan to execute?
MEDIA PROGRAM PLANNING
Media planning for paid, owned and earned channels is how we will reach your goals for generating leads and demand for your products and solutions. This will include:
Research of media channels available to connect with your target audience
Program calendar creation to ensure the proper mix is applied and spread out through a defined time period
Budget management based on KPIs. This will include your customer acquisition cost and a budget estimate to reach your lead goals
Vendor management and program execution (if required)
For businesses that have lead generation tactics defined or running, we will conduct a thorough analysis. This will include:
A review the media mix and spread across budgeted time periods
A review performance and identify non-performing channels
New channel research and exploration