SOCIAL MEDIA MARKETING SOLUTIONS

Channel Research: Is Facebook right for your business?
Defining Goals: Is Facebook a component of your overall PR strategy to maintain majority SOV in your market? Is the goal to generate leads?
Defining the Audience: Is Facebook the channel to connect with current customers, employees, partners?
Building the Strategy: What tactics are available? We will explore how we want to reach and engage with the audience defined.
Execution: We start building. This includes setting a cadence for a posting schedule, graphics consultation and building out the campaign management console (if paid advertising is being used).
Training: If you have a team in place to manage this channel once it is setup, we will train them once the channel and campaigns are built out.

Channel Research: Is LinkedIn right for your business? Can you reach your target audience here?
Defining Goals: Is your goal to generate awareness or leads or both?
Defining the Audience: Who are we aiming to connect with on LinkedIn?
Building the Strategy: What tactics are available? We will explore how we want to reach and engage with the audience defined. This could be text ads, sponsored posts, InMails, video, etc.
Execution: We start building. This includes setting a cadence for a posting schedule, graphics consultation and building out the campaign management console (if paid advertising is being used).
Training: If you have a team in place to manage this channel once it is setup, we will train them once the channel and campaigns are built out.

Channel Research: Is your audience on Twitter? Are you competitors leveraging this channel?
Defining Goals: Are we creating awareness, connecting with Influencers or generation leads. Perhaps all?
Defining the Audience: Who are we aiming to reach?
Building the Strategy: What tactics are available? We will explore how we want to reach and engage with the audience defined.
Execution: We start building. This includes setting a cadence for a posting schedule, graphics consultation and building out the campaign management console (if paid advertising is being used).
Training: If you have a team in place to manage this channel once it is setup, we will train them once the channel and campaigns are built out.