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SOCIAL MEDIA MARKETING SOLUTIONS

LinkedIn | Twitter | Facebook

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FACEBOOK MARKETING

Organic and Paid Facebook Advertising

  • Channel Research: Is Facebook right for your business?

  • Defining Goals: Is Facebook a component of your overall PR strategy to maintain majority SOV in your market? Is the goal to generate leads?

  • Defining the Audience: Is Facebook the channel to connect with current customers, employees, partners? 

  • Building the Strategy: What tactics are available? We will explore how we want to reach and engage with the audience defined.

  • Execution: We start building. This includes setting a cadence for a posting schedule, graphics consultation and building out the campaign management console (if paid advertising is being used).

  • Training: If you have a team in place to manage this channel once it is setup, we will train them once the channel and campaigns are built out.

LINKEDIN MARKETING

Organic and Paid LinkedIn Advertising

  • Channel Research: Is LinkedIn right for your business? Can you reach your target audience here?

  • Defining Goals: Is your goal to generate awareness or leads or both?

  • Defining the Audience: Who are we aiming to connect with on LinkedIn? 

  • Building the Strategy: What tactics are available? We will explore how we want to reach and engage with the audience defined. This could be text ads, sponsored posts, InMails, video, etc.

  • Execution: We start building. This includes setting a cadence for a posting schedule, graphics consultation and building out the campaign management console (if paid advertising is being used).

  • Training: If you have a team in place to manage this channel once it is setup, we will train them once the channel and campaigns are built out.

TWITTER MARKETING

Organic and Paid Twitter Advertising

  • Channel Research: Is your audience on Twitter? Are you competitors leveraging this channel?

  • Defining Goals: Are we creating awareness, connecting with Influencers or generation leads. Perhaps all?

  • Defining the Audience: Who are we aiming to reach?

  • Building the Strategy: What tactics are available? We will explore how we want to reach and engage with the audience defined.

  • Execution: We start building. This includes setting a cadence for a posting schedule, graphics consultation and building out the campaign management console (if paid advertising is being used).

  • Training: If you have a team in place to manage this channel once it is setup, we will train them once the channel and campaigns are built out.

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