SOCIAL MEDIA MARKETING SOLUTIONS

LinkedIn | Twitter | Facebook

FACEBOOK MARKETING

Organic and Paid Facebook Advertising

  • Channel Research: Is Facebook right for your business?

  • Defining Goals: Is Facebook a component of your overall PR strategy to maintain majority SOV in your market? Is the goal to generate leads?

  • Defining the Audience: Is Facebook the channel to connect with current customers, employees, partners? 

  • Building the Strategy: What tactics are available? We will explore how we want to reach and engage with the audience defined.

  • Execution: We start building. This includes setting a cadence for a posting schedule, graphics consultation and building out the campaign management console (if paid advertising is being used).

  • Training: If you have a team in place to manage this channel once it is setup, we will train them once the channel and campaigns are built out.

LINKEDIN MARKETING

Organic and Paid LinkedIn Advertising

  • Channel Research: Is LinkedIn right for your business? Can you reach your target audience here?

  • Defining Goals: Is your goal to generate awareness or leads or both?

  • Defining the Audience: Who are we aiming to connect with on LinkedIn? 

  • Building the Strategy: What tactics are available? We will explore how we want to reach and engage with the audience defined. This could be text ads, sponsored posts, InMails, video, etc.

  • Execution: We start building. This includes setting a cadence for a posting schedule, graphics consultation and building out the campaign management console (if paid advertising is being used).

  • Training: If you have a team in place to manage this channel once it is setup, we will train them once the channel and campaigns are built out.

TWITTER MARKETING

Organic and Paid Twitter Advertising

  • Channel Research: Is your audience on Twitter? Are you competitors leveraging this channel?

  • Defining Goals: Are we creating awareness, connecting with Influencers or generation leads. Perhaps all?

  • Defining the Audience: Who are we aiming to reach?

  • Building the Strategy: What tactics are available? We will explore how we want to reach and engage with the audience defined.

  • Execution: We start building. This includes setting a cadence for a posting schedule, graphics consultation and building out the campaign management console (if paid advertising is being used).

  • Training: If you have a team in place to manage this channel once it is setup, we will train them once the channel and campaigns are built out.

Marketing Meeting

HOW CAN WE HELP?

Christina Lee Marketing, Inc. 2021