PAID SEARCH MANAGEMENT SOLUTIONS

Analysis | Strategy | Execution

PAID SEARCH ACCOUNT AUDIT

If you have a Google and/or Bing paid search marketing campaign built but you are not sure it is built for optimal performance related to your goals, we can perform an account audit.

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During your account audit, we will:

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• Review your goals

• Review the overall structure of your account setup

• Look at keywords

• Inspect ad groups

• Review ad copy and landing page experience

• Build an action plan

PAID SEARCH STRATEGY

It's easy to jump right into AdWords and build your account by inserting keywords, writing some ads and linking to your site. Strategy is often mistaken for tactics, 

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• Define messaging for your business and target persona

• Set goals

• Budget planning

• Keyword research

• Competitor research

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PAID SEARCH SETUP AND EXECUTION

Paid search is often a very effective marketing tactic. You have the opportunity to reach your future customers at the exact moment they are looking for your services and products. We will fully build out your paid search console for you to manage in-house. 

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• Keyword list building and account structure

• Ad groups based on call-to-action

• Set up campaign settings

• Ad creation (copywriting)

• Landing page creation or review as needed