WHAT IS A MARKETING MACHINE?
DEFINING THE MARKETING MACHINE
Scalable, Repeatable, Measurable Marketing
The simplest way to describe a marketing machine is that this is a formula comprised of scalable and repeatable marketing activities that yield predictable results.
There are many benefits to having an established marketing machine including:
Accurate budget planning
Ability to test new tactics without hurting your success rate
Resource allocation to critical, unexpected projects
Gaining confidence from sales