WHAT IS A MARKETING MACHINE?

DEFINING THE MARKETING MACHINE

Scalable, Repeatable, Measurable Marketing

The simplest way to describe a marketing machine is that this is a formula comprised of scalable and repeatable marketing activities that yield predictable results.

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There are many benefits to having an established marketing machine including:

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• Predictable results

• Accurate budget planning

• Ability to test new tactics without hurting your success rate

• Resource allocation to critical, unexpected projects

• Gaining confidence from sales